The initiative is the societal arm of the Egyptian Members ‘Association of the Royal College of Pediatrics and Child Health, it was launched on June 2015 with a clear vision of optimizing Early Childhood Health and Development.
The scope of work includes currently 11 different governorates where the activities vary between educational and awareness ones, the initiative run widely reaching awareness campaigns electronically and on ground as well as offering some technologically advanced services like Tele-Medicine, Tele-awareness and Tele-education.
We work restlessly to optimize the community child healthcare services according to the latest international standards through an innovative approach via task shifting to create new cadres namely the health and the nutritional Counselors. Our core missions are focused on the promotion of spacing of successive pregnancies, reduction of perinatal- late neonatal mortality and morbidity, the reduction of physical and mental handicaps and the promotion of their
The initiative cooperates with three Egyptian ministries (ministry of communication, ministry of health and ministry of Social Solidarity) Besides a Number of educational entities like the Ain Shams University, Mansoura University and Alexandria University in addition to affiliating with some local and International NGOs to implement sustainable and highly effective projects.